Mois : mai 2013

Safe partying in social media era

Who doesn’t like to party? Everyone does! Today you’ve been invited, tomorrow you’ll become a host. Social media brings a lot of tools that people use to invite each other to attend events of all kinds: meetings, reunions, parties. Times of carrier pigeons, telegrams and messengers has already gone, and we have almost forgotten postals […]

La revanche de César Birotteau

On a connu le paradoxe du  « responsable mais pas coupable », ouvrant la voie au « principe de précaution”, on s’indigne avec le retour du « tous menteurs », mais on oublie que nous formons l’essentiel de ce « tous ».
Le mensonge des puissants participe du spectacle démocratique, de tout temps.
Que l’Assemblée chinoise réunisse 83 milliardaires en dollars, qu’un président africain […]

Get to work – it’s time for social media spring cleaning!

It’s that time of year again.  Flowers are starting to bloom, birds are singing, and allergy sufferers everywhere are running for the Claritin.  Spring is a time for renewal, freshness, and… Cleaning!  What is it about spring that makes us want to scrub the dust off of everything and let the sun shine in?  Whatever […]

Play it Safe to Consistently Lose in Online Marketing

In consulting larger companies, I’ve recently learned that it’s many times easier to convince decision makers to act when a competitor is already executing a similar strategy. Suggest the same strategy as an untested initiative and it’s nearly impossible to Continue reading »

Improve Email Performance with Profile Data

If you are seeking to apply big data to connect with your consumers, email marketing is the low-hanging fruit. Targeted emails containing personalized content and offers enjoy a nearly 4X greater click-through rate than generic email offers. Unlike advertising and content personalization, whose complex algorithms are heavily reliant upon third-party data, successful email campaigns can […]

Business Owner: 3 Ways to Boost Your Online Reputation

With the right strategy, you can boost the online reputation of your business, writes Megan Webb-Morgan in this guest blog. 97% of customers use online searches to find local businesses. Whether yours is an ecommerce store or a brick-and-mortar business, the reality is that most of your customers will search for you online before doing business […]

Social Network Monitor Goes Premium

After several months of extensive testing, we are proud to announce the end of the beta version of the Social Network Monitor! Thousands of you participated in the beta and we are thankful for that! Your valuable comments and suggestions helped a lot to improve the service and – of course – we will continue […]

Social media monitoring for human resources professionals

When I shared our $1M ROI infographic, I was asked if I could expand on how different departments and skill sets could benefit by using a social media monitoring tool such as Trackur. I’m always happy to oblige! So, up first, we’ll take a Potential Employees Monitor the name of a potential employee and you’ll […]