While social media monitoring is important for any industry, those in the legal profession–lawyers, attorneys, etc–will find many benefits to tracking online conversations.
Here are 5 reasons why attorneys should use social media monitoring:
1. “Ambulance Chasing”
Let’s assume discussions start spreading about lethal side effects of a prescription drug. Using social media monitoring, you can set up alerts that match any online conversations about those issues.
Or, why not monitor for tweets, posts or updates from those in a car wreck, employment dispute, or [fill in the blank]?
2. Trademark/Copyright infringement
Help your corporate clients out by monitoring for unauthorized use of a registered trademark. Or, take a snippet of text from any document or web page and get an alert if someone uses it on the web.
3. Litigation evidence & support
Let’s say you’re knee deep in a case where the plaintiff accuses your client of rear-ending them and causing immense pain and back problems. Fortunately, their friend just tagged them in a photo of them skydiving. How much stronger did your defense just get?
4. Competitor research
A little more of a traditional use of social media monitoring is to spy on your competition. Keep track of other lawyers’ efforts to promote their practice, using social media. What are they blogging about? What meetings are they attending?
5. Industry insights
Lastly, keep track of legal news so you don’t get blind sided by a new bill or legal ruling. Go one step further and proactively advise your clients of any industry updates that might affect them.
These are just five of many reasons why your legal firm should include social media monitoring as part of its daily routine. What others would you add?