Toute l'information essentielle sur l'identité numérique

Des synthèses théoriques, des articles de fond et de la veille permanente centralisée sur ce site pour vous permettre de comprendre et d'anticiper les changements à venir concernant la gestion de votre identité et de votre réputation sur Internet.

Researchers Learn iPad and iPhone Devices Track User Location

If you have an iPhone or iPad, your movements have been tracked without your knowledge and, likely, without your explicit consent. Security researchers Pete Warden and Alasdair Allan recently discovered a hidden file on the devices which keeps… Read more
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Keyword Research: Pro Boston Preview

There are sexy topics in SEO (ex. link building, Panda, ranking, analytics) [hush, those are sexy to nerds like me], and then there are those topics that are good old standbys. The foundational items that we all have to do but no one really looks forward to doing. Some get their interns to do this [...]

Quick Hits: Facebook Accidentally Switches on E-Mail Notifications

In today’s Quick Hits, Facebook accidentally annoys its users, more thoughts on why doctors and social media don’t mix, and Google’s position on a Do Not Track tool for its Chrome browser. — Facebook Accidentally Turns on E-Mail… Read more
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Michael Fertik Debates Do Not Track with John Stossel

Reputation.com founder and CEO Michael Fertik will appear as a guest tonight on the FOX Business show Stossel, with host John Stossel, for a special segment on Internet privacy legislation. During the segment, Fertik will talk about pending… Read more
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Quick Hits: Congress Investigates Apple Over iPhone Location Privacy Concerns

In today’s Quick Hits, we explore the fallout from yesterday’s revelation that Apple was storing location data on users via a hidden file in iPhone and iPad devices. We also discuss privacy issues in Europe and the United States. — Democrats… Read more
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The Commercial Privacy Bill of Rights Act of 2011 ? Media Roundup

Yesterday, Senators John Kerry and John McCain unveiled the Commercial Privacy Bill of Rights Act of 2011, the pair’s long-awaited legislation addressing consumer privacy rights on the Internet. The legislation comes in response to a growing… Read more
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Quick Hits: Catalog Opt-Out Policies Hint at Problems with Self-Regulation

In today’s Quick Hits, we learn why self-regulation on data privacy issues may not be effective, discuss a school’s creative attempts to convince students about the importance of online safety, and dig into the latest dispute over Facebook’s… Read more
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Google Analytics is the Cat’s Pyjamas, Announces Multi-Channel Funnels

Most PPCers and SEOs (myself included) go crazy for analytics numbers.  After all, how else are we going to quantitatively justify the qualitative recommendations we make?  PPCers need to design proper ad copy, SEOs need to be able to execute on-site optimization strategies.  Often we find ourselves relying on Google Analytics.  It’s free; it’s winning. [...]

Quick Hits: Apple Adds Do Not Track to Safari Browser

In today’s Quick Hits, Apple joins the Do Not Track party, a Canadian politician resigns over his Facebook profile, and other privacy and reputation news. — Social Browser Flock Shuts Down While most browsers were busy adding privacy… Read more
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Dossier MAG SECURS: “Gérer son e-réputation, c’est avant tout communiquer!”

Dans son dernier numéro (avril 2011), le magazine de la sécurité informatique MAG SECURS consacre un dossier à l’e-réputation. En introduction, Johanna Godet, auteur de l’article, précise que “L’e-réputation est l’affaire de tous. Au lieu de fuir le Web, il faut s’y préparer, s’y développer et y diffuser une image positive”.Dans le cadre de ce [...]