Google Analytics is the Cat’s Pyjamas, Announces Multi-Channel Funnels

Most PPCers and SEOs (myself included) go crazy for analytics numbers.  After all, how else are we going to quantitatively justify the qualitative recommendations we make?  PPCers need to design proper ad copy, SEOs need to be able to execute on-site optimization strategies.  Often we find ourselves relying on Google Analytics.  It’s free; it’s winning. […]

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