Catégorie : News des outils payants

Get to work – it’s time for social media spring cleaning!

It’s that time of year again.  Flowers are starting to bloom, birds are singing, and allergy sufferers everywhere are running for the Claritin.  Spring is a time for renewal, freshness, and… Cleaning!  What is it about spring that makes us want to scrub the dust off of everything and let the sun shine in?  Whatever […]

Social media monitoring for human resources professionals

When I shared our $1M ROI infographic, I was asked if I could expand on how different departments and skill sets could benefit by using a social media monitoring tool such as Trackur. I’m always happy to oblige! So, up first, we’ll take a Potential Employees Monitor the name of a potential employee and you’ll […]

When technology causes a reputation crisis, let your customer service shine!

If you have ever used any form of technology, there’s a good chance you’ve had a mishap of one sort or another.  Whether it’s a misfired tweet, a post to the wrong Facebook page, a technology hiccup during a presentation, or a misplaced email, it’s never fun when technology gets in the way of you […]

20 quick tips to improve your online reputation

We could all use a few more hours in our day, right? I know you’re all super busy, so here are 20 quick tips for improving your online reputation. It will take you less than a minute to get a great refresher on how you should manage your online brand. If you like it, please […]

The next BIG thing: Congruent Marketing

After years of speaking at the excellent Pubcon conference, I felt it was time to introduce a brand new concept that I have been working on for a few weeks: congruent marketing. The general concept is that you can no longer attain success in Google, search, social media, or internet marketing by using disparate tactics. […]

5 reasons why attorneys should monitor social media

While social media monitoring is important for any industry, those in the legal profession–lawyers, attorneys, etc–will find many benefits to tracking online conversations. Here are 5 reasons why attorneys should use social media monitoring: 1. “Ambulance Chasing” Let’s assume discussions start spreading about lethal side effects of a prescription drug. Using social media monitoring, you […]

What are you sacrificing for your social media time?

It’s no big secret that social media is a large part of our everyday life.  Even more so now that nearly half of all Americans own a smartphone, making the connection to social media literally at our fingertips at all times.  We’ve become a culture obsessed with oversharing, constantly letting others know where we are, […]

Researchers Learn iPad and iPhone Devices Track User Location

If you have an iPhone or iPad, your movements have been tracked without your knowledge and, likely, without your explicit consent. Security researchers Pete Warden and Alasdair Allan recently discovered a hidden file on the devices which keeps… Read more More:…

Keyword Research: Pro Boston Preview

There are sexy topics in SEO (ex. link building, Panda, ranking, analytics) [hush, those are sexy to nerds like me], and then there are those topics that are good old standbys. The foundational items that we all have to do…

Quick Hits: Facebook Accidentally Switches on E-Mail Notifications

In today’s Quick Hits, Facebook accidentally annoys its users, more thoughts on why doctors and social media don’t mix, and Google’s position on a Do Not Track tool for its Chrome browser. — Facebook Accidentally Turns on E-Mail… Read more…