Catégorie : News des outils payants

Trackur Passes the Test

Andrew Frank of Gartner recently decided to test whether online reputation monitoring companies were eating their own dog food. So, he listed a bunch of different vendors and waited to see if they would comment. A little fun, and Trackur…

Caution: Don’t Try this at Home

Online reputation management should be done with professional help and a well thought out plan of action. Reputation management gone wrong has the potential to create a worse scenario than the original reason the campaign was initiated.Let’s take an example…

New Agency Plan Offers Co-Branding & Unlimited Saved Searches!

We’re excited to announce the addition of Trackur Agency to the line-up of plans we offer.With the Agency plan you get:Your logo displayed on the dashboard! Client’s can see your brand, not Trackur’s!A custom URL for login. Want Trackur.com/youragency? You’ve…

Converting Controversial Conversations into Conversions.

A couple of words collided for me the other day. The first was conversation, which Ciaran wrote about recently, arguing eloquently that the word is being horribly misused by marketers. The second was controversy, which has, for a long time,…

Teenage Sexting On The Rise Says USA Today Cover Story

A recent USA Today article discusses the emerging trend of teenagers sending nude photos of themselves to one another via cellphone or the internet, a phenomenon known as “sexting.” Now, as the courts are stepping in with charges of child…

So Now I Understand Why Transcription is Expensive

I tried to have my outsourced PA service transcribe the first of our new-style formal board meetings… It’s not looking particularly promising. The best bits are: You have no executive directors in the use of the sounding boards for your…

Google Grows Smarter

Yesterday it was announced that Google has gone all language-y on the web, updating its algorithms to understand not only the words being searched, but also the relationship between words. This is known as search semantics, and it is Google’s…

How Reputation Management Companies and PR Firms Work Together Seamlessly

With the right amount of collaboration, PR firms and Online Reputation Management firms can work together seamlessly; relying on each other’s unique skills to produce the best outcome for the client.The mutual goal is to fortify and present a natural,…