Nielsen Online
Nielsen Online - Brand Monitoring | Social Media Research | BuzzMetrics Services
BuzzMetrics ServicesMillions of Consumers are Talking—Are You Listening?
Every day, millions of consumers converse in online communities, discussion boards, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand? Nielsen Online’s BuzzMetrics services deliver trusted brand metrics, meaningful consumer insights and real-time market intelligence to help clients apply the power of consumer-generated media (CGM) to their businesses. BuzzMetrics services give you the tools to understand:
* How consumers feel about your brand, product or service—in their words
* How online conversations can power or deflate your brand
* Specific issues that are being discussed around your company, brand or organization
* Events, trends and issues that may be influencing industry and brand buzz
* How your online and offline marketing campaigns resonate with consumers
* How to leverage word-of-mouth to drive brand credibility, and ultimately—salesUsing innovative technology and a rigorous methodology, BuzzMetrics services and solutions uncover and integrate data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other CGM platforms.