After years of speaking at the excellent Pubcon conference, I felt it was time to introduce a brand new concept that I have been working on for a few weeks: congruent marketing.
The general concept is that you can no longer attain success in Google, search, social media, or internet marketing by using disparate tactics. Instead, you must bring everything together under a harmonious strategy. Not only does congruent marketing make your brand stronger, but it makes you less reliant on any one source of web site traffic and revenue.
Here’s the presentation I gave: